In today's competitive market it is more important than ever to distinguish yourself and your offerings. This requires you to have a complete understanding of your competitive advantages and craft a consistent and thought-out way of delivering it. This session will outline branding concepts, giving you suggestions on evaluating the strengths and effectiveness of your strategy while providing you with steps to take to create a plan that improves results.

You will learn:

• 3 components to a powerful brand
• How to create & launch successful promotions
• Understanding the branding cycle in your salon or spa

This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact PremiereCustomerService@informa.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.