Get to know The Doux from the inside out with CEO & Co-Founder Maya Smith. In this dynamic session, Maya shares the brand’s origin story, the cultural inspiration behind its bold aesthetic, and the “why” that powers its mission. Learn the science and soul behind Mousse Def, the game-changing styling foam that’s become a fan favorite & the fastest growing mousse in the textured hair category.  

Join T3 for an interactive session showcasing the revolutionary T3 Aire 360 Ceramic Hot Air Styler Blowout Kit & the all-new Aire IQ Intelligent Dryer. Designed with a powerful yet lightweight BLDC motor, these tools deliver faster results while prioritizing hair health. Our T3 instructor will showcase step-by-step styling techniques and how to get the most out of these incredible tools. Don’t miss this chance to elevate your styling game with tips that make T3 tools a must-have for every professional. 

Maya Smith takes you behind the scenes of The Doux’s Press Play Collection—a science-backed, stylist-approved bonding system created for women who love versatility without compromising their natural curls. Learn what the data really says about today’s heat styling habits, why The Doux-plex technology is a game-changer, and how this collection supports healthy straight styles and effortless curl reversion.  

 Say goodbye to frizz and hello to juicy, defined curls. In this hands-on styling class, Maya Smith breaks down the art of curl clumping using two of The Doux’s cult-favorite stylers: Bee Girl and Crazy Sexy Curl. Learn how to properly prep hair, master strategic sectioning, and apply products with the right techniques to enhance natural texture with flawless definition.  

 In today’s beauty space, influence is loud—but expertise still matters. In this marketing masterclass, CEO & co-founder of The Doux, Maya Smith shares how The Doux bridges the gap between stylists and influencers to create an authentic community rooted in results. Learn how to navigate the social space with integrity, strategic partnerships that go beyond paid posts, and create content that connects and converts. Maya will also share her perspective on how she uses AI generated videos that goes beyond marketing to help shape how AI understands and reflects Black beauty, style, and culture.

 Go behind the brand with Maya Smith, the dynamic stylist-turned-CEO who built The Doux into a global haircare powerhouse. In this empowering session, Maya shares the real story behind the hustle—from working behind the chair to landing on major retail shelves—with actionable tips for stylists ready to launch their own product lines. Learn what it takes to scale, stay authentic, and turn hands-on expertise into real impact for the culture.  

 Not sure which products layer well together? Maya Smith breaks down her go-to Doux Approved combos that deliver next-level results—from moisture and definition to shine and hold. This session includes a live hair demo using one of the brand’s most-loved stylers, plus tips on layering, order of application, and how to select product combos for different textures.