Kay is a marketing strategist and former creative director specializing in brand development for beauty, fashion, and wellness entrepreneurs. She began her career working behind the scenes helping beauty brands craft visual identities, refine their messaging, and position themselves to stand out in competitive markets.

As a creative director, Shakerra led branding concepts, campaign visuals, and strategic content development for emerging beauty businesses — quickly recognizing that many talented professionals struggled not with creativity, but with structure and brand clarity. That realization led her to expand her work beyond aesthetics and into business development and marketing strategy.

Today, as the founder of Avenue Omni Agency, she helps startup beauty entrepreneurs build brands with intention — focusing on brand identity, positioning, pricing strategy, and marketing systems that support long-term growth. Her approach blends creative vision with business fundamentals, ensuring that beauty professionals don’t just look established — they are established.

Through workshops, consulting, and educational programs, Shakerra is passionate about helping beauty founders transform their talent into profitable, structured brands from day one.